Smitten. occupies a niche in every woman’s wardrobe. Each garment tells an elaborative story of its’ inspirational conception and special production process. The outcome is a collection that is intricate, yet fundamental enough for a woman to build upon from season to season.
Smitten. is directed at the fashion-conscious woman, who has a confident and relaxed approach to life, and who is attracted to the cosmopolitan lifestyle. It signifies femininity and a sense of style with a distinctive edge that transcends fashion.
The central theme of Smitten. is to make every garment elegant and stylish. Its sensitive approach towards fashion gratifies the modern woman’s need for a distinct sense of style without slavishly following trends but still maintaining its contemporary signature. Through the sensual drapes and folds created from carefully chosen fabrics, it gives women confidence, emphasize their femininity, and inspire their individual beauty.